Hansen's Soda

Using Venice Beach walls to showcase the world's top street art, we developed an experiential event that brought together artists, musicians and other adventure seekers to celebrate originality and original testes. The one-night event featured an insider party at Hansens's House, along with pedicabs that transported partygoers to lounges set up throughout Mar Vista where premier street artists painted live murals that remained indefinitely on the neighborhood's art walk. The action culminated with a concert headlined by Poolside and RJD2.

Outdoor support the experiential aspect of the campaign, reintroducing the brand in full color to LA's tastemakers. Our goal was to recapture Hansen's SoCal audience in an authentic, relatable way. By enabling the power of art in communities where it doesn't exist and embodying the brand's creative, pioneering and inclusive personality, we helped Hansen's reignite their core values.