Smoking Quitline

Calling the Smoking Quitline is a great cessation tool for smokers. Just give 'em a call, speak to a single human, and you can get free support, gum or patches to make your path to quitting smoking doubly successful. Only, no one knew you could get so much free help. We needed to spread the word, catch smoker's attention and let them know the goods were out there. And free. 

As we ran these ads, they saw the Quitline call volume triple. All it took was a pirate, a gentrophile and someone w/ split personalities.