Denver Water
Denver is essentially a desert. Water is a scarce commodity, yet something easily attained — and wasted — inside every home. Each summer, Denver Water struggled to reach their water saving goals, which weren't always an easy ask (sometimes a 20-25% reduction). We needed to find a way to ask folks to use less water in a way they'd remember (and enjoy).
I worked on this campaign for 7 straight years, and every single year we met the goals.
Sample a selection of the work below (and in the Obie Hall of Fame video. Not-so-humblebrag).
